Roll Call: Latest News on Capitol Hill, Congress, Politics and Elections
February 12, 2016

Bashing Berg ‘The North Dakota Way’

Rep. Rick Berg (R-N.D.) and his advisers most likely expected the week-old “Again” ad to conjure Rockwellian nostalgia for neighborly intimacy and small-town straight talk.

How quaint.

Instead, the Republican challenging Democrat Heidi Heitkamp for the seat being vacated by soon-to-be-chartless budget wonk Sen. Kent Conrad (D) has been ridiculed and berated by Web surfers who found the campaign spot laughable.

Team Berg has since disabled the comments section of the corresponding YouTube page — but not before we grabbed the choicest critiques.

One played the gender card:

Mary Clinton critique of Berg's "Again" ad

(YouTube comments)

Others eviscerated the “Mean Girls”-like chatter:

Skewering Berg's scriptwriting

(YouTube comments)

Some took offense to Berg’s regional pandering:

Slamming Berg's "North Dakota Way" line

(YouTube comments)

While a few chose to bask in the anticipated backlash:

Questioning Berg's strategy

(YouTube comments)

A Berg for Senate aide declined to comment on the ad in question, stating only that North Dakota voters “are increasingly turned off” by personal attacks leveled against Berg by “Heidi, [Senate Majority Leader] Harry Reid [D-Nev.] and their liberal allies.”

May the best sound bite win.

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