Political Ads Get Smashed!
Posted at 12:01 a.m. on Oct. 25, 2012
For those of us without a DVR, life can be hard.
Not only do we have to make sure we’re actually watching television at the time it is being broadcast, but we have to sit through a nonstop onslaught of mind-numbing commercials telling us that former Virginia Gov. Tim Kaine (D) “just can’t help himself” on taxes or that former Sen. George Allen (R) is “wrong for Virginia.”
If you don’t have a DVR and live in a swing state, campaign season can be especially brutal — some might even say fatal.
That’s where Smash Mute comes in!
Smash Mute is basically a single-purpose remote. A giant red button allows the viewer to silence the television without going to the trouble of finding the mute button among all those other remote controls.
The giant mute button was released about seven weeks ago. So far, it’s available only online.
The button’s creators say it is not a political novelty, per se.
“We believe it can save lives in swing states,” Gibson Carothers, one of Smash Mute’s creators, tells HOH.