One women’s group is pulling the strings in a new ad campaign aimed at raising awareness and support for a provision in the Affordable Care Act that requires employers to provide insurance coverage for contraception.
The new ad follows a puppet voiced by Daily Show co-creater Lizz Winstead as her boss and a judge follow her from the office to her bedroom, taking away her birth control.
Ultraviolet, a women’s advocacy group, is funding the “five-figure” ad campaign, which is targeting women in swing states. The campaign was launched ahead of the final arguments in Supreme Court case Sebelius v. Hobby Lobby Stores, which questions whether or not the ACA provision violates an employer’s religious freedom.
Winstead is no stranger to using comedy to criticize what she says are efforts to take away birth control , even delivering a “State of the Uterus” address this year — also as a puppet.
The comedian said “every woman in America should know what’s happening at the court next week. That’s why I teamed up with UltraViolet to make this video. The video is cute, what the Supreme Court may do is anything but.”
Some of the Democratic women of Congress are also voicing their agreement that employers should not be allowed to deny contraception coverage, tweeting with the hashtag “#NotMyBossBusiness.”