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RedStateDate Woos Single Conservatives
Posted at 9:30 a.m. on March 17, 2013
Being lost in the electoral woods is bad enough. Political Matchmaker CEO Alexander Fondrier wants to bring lonely GOP activists together via ideologically aligned love connections.
Fondrier, founder and CEO of RedStateDate.com and Blue-StateDate.com, both of which launched last fall, said the compatibility sites were born of his own frustration with finding that certain someone. He estimated that, to date, about 6,000 people have joined up — although solo Republicans tend to outnumber mate-less Dems by about 5-to-1.
“We’ve seen a lot of people in the D.C. area signing up. Also, state capitals,” he said of his burgeoning market share, which he hoped to grow by showing his stuff at last week’s Conservative Action Political Conference.
His target audience is, by design, a very specialized one.
He suggested, for instance, that trying to hold a conversation with someone incapable of naming the three branches of government would likely be an automatic deal-breaker for his core constituency.
“They want to meet people who are politically aware,” he asserted.
While the median age for current users is about 35, Fondrier believes next generation love-seekers are on their way to the sites. “What’s really awesome is that there are a lot of young people coming through,” he told HOH.
Fondrier is hoping to grow those ranks by hosting a speed-dating event in Orange County, Calif., in April and would like to organize a happy hour in D.C. later this summer.
Signing up is free, but utilizing the premium hook-up feature costs $17.95 per month. CPAC 2013 attendees can get 15 percent off by plugging in the “CPAC” promo code.
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