Alcohol has been called a social lubricant. Maker’s Mark views its high-octane elixir as more of a comity builder.
Political polar opposites (and spouses) James Carville and Mary Matalin are featured in the bourbon producer’s latest commercial — a spot advocating the rise of the all-inclusive “Cocktail Party”:
The clip might be new, but the campaign has apparently been under way since the beginning of the year. Invites to the regional, members-only meet-ups — the inaugural event took place March 2 in Austin — appear to have been blasted out back in January.
Participating “Maker’s Mark Ambassadors” (a.k.a. anyone willing to pimp out their email address for regular alerts) can still jockey for entry into the New York (June 8), San Francisco (July 27) or Loretta, Ky., (Nov. 3) events.
As part of the promotion, Maker’s Mark is also soliciting planks for their party “platform,” the best of which will be vetted on their website each week. Our current favorite:
“Life, liberty, and clean rocks glass” — Drew Hough.